Sports, Stripes and Stories with Eric Brandner from McClatchy

On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares his winding career path from sports journalism to branded content. He also discusses the unique experience of working with the United States military and their publication Stars and Stripes. The two of us also dig into why local expertise is essential to brands and their branded content.

Our conversation takes a lot of interesting turns, particularly when discussing Eric’s work with the military and creating localized, branded content. Eric has such a fascinating story to share and offers great insights about his profession. 

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Topics:

• Eric’s early work in sports journalism.
• American military culture.
• Working at Stars and Stripes.
• The push to disseminate local news.
• The fun of working in branded content.
• His campaign for the Miccosukee Tribe.
• Knowing the pulse of a community.
• Content that stands out.