Sports, Stripes and Stories with Eric Brandner from McClatchy

Episode 18 October 13, 2020 00:48:22
Sports, Stripes and Stories with Eric Brandner from McClatchy
The Pressboard Podcast
Sports, Stripes and Stories with Eric Brandner from McClatchy

Oct 13 2020 | 00:48:22

/

Hosted By

Jerrid Grimm

Show Notes

On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares his winding career path from sports journalism to branded content. He also discusses the unique experience of working with the United States military and their publication Stars and Stripes. The two of us also dig into why local expertise is essential to brands and their branded content.

Our conversation takes a lot of interesting turns, particularly when discussing Eric’s work with the military and creating localized, branded content. Eric has such a fascinating story to share and offers great insights about his profession. 

If you like this episode hit that subscribe button and leave us a review.

Topics:

Other Episodes

Episode 17

September 30, 2020 01:04:26
Episode Cover

The Messy Parts of Advertising with Justin Celko from the LA Times: S2E17

On today's Science of Storytelling episode I'm chatting with Justin Celko, Senior Director, Branded Entertainment at LA Times Studio. We discuss our shockingly similar...

Listen

Episode 0

May 14, 2019 00:30:37
Episode Cover

Dunking on Fashion Dreams - Bleacher Report + JC Penney: S1E5

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on...

Listen

Episode 0

April 08, 2020 00:32:37
Episode Cover

The Power of Purchase with Chloe Reznikov from Meredith: S2E4

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career...

Listen