Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

April 16, 2019 • 00:29:45
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1
The Pressboard Podcast
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

Apr 16 2019 | 00:29:45

/

Hosted By

Jerrid Grimm

Show Notes

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.   Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories.  We talked to Chris about taking Nature’s Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career.  You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/  This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Sweigart, @csweigart Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:   Apple Podcasts Google Podcasts Google Play Spotify Stitcher

Links:

USA Today + Nature's Way – Turmeric USA Today + Nature's Way – Elderberry Chris Sweigart’s Favorite Movie
Previous Episode
Next Episode

Other Episodes

Episode 18

October 13, 2020 • 00:48:22
Episode Cover

Sports, Stripes and Stories with Eric Brandner from McClatchy

On today's episode of The Science of Storytelling, I have a chat with Eric Brandner, General Manager of Creative Lab at McClatchy. Eric shares...

Listen

Episode 0

May 27, 2020 • 00:41:09
Episode Cover

From the Bulls to Brandshop with Yosef Johnson from Group Nine Media: S2E11

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career...

Listen

Episode 33

December 21, 2021 • 00:45:42
Episode Cover

The Trust Factor with Regina Buckley from Guardian US

Regina Buckley is the President, US at Guardian News & Media. The Guardian is well known in Britain, it’s been around for 200 years....

Listen