Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

April 16, 2019 • 00:29:45
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1
The Pressboard Podcast
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

Apr 16 2019 | 00:29:45

/

Hosted By

Jerrid Grimm

Show Notes

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.   Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories.  We talked to Chris about taking Nature’s Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career.  You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/  This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Sweigart, @csweigart Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:   Apple Podcasts Google Podcasts Google Play Spotify Stitcher

Links:

USA Today + Nature's Way – Turmeric USA Today + Nature's Way – Elderberry Chris Sweigart’s Favorite Movie
Previous Episode
Next Episode

Other Episodes

Episode 20

November 12, 2020 • 00:52:23
Episode Cover

Subscriptions and South Beach with Brian Morrissey

You probably know Brian Morrissey best from his 10-year stint with Digiday where he headed up editorial as president and editor in chief. Think...

Listen

Episode 24

December 18, 2020 • 00:51:32
Episode Cover

It's Game Time with Peer Schneider from IGN

On today’s episode I’m chatting with Peer Schneider, Chief Content Officer at IGN. Peer’s story is an incredible one. From a kid growing up...

Listen

Episode 32

December 16, 2021 • 00:47:33
Episode Cover

The Shopper's Journey with Jessica Spira from Ziff Media

Jessica Spira is the Group Vice President, Strategic Growth at Ziff Media. If you’re wondering who Ziff Media is, it’s just one of the...

Listen