Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

April 16, 2019 • 00:29:45
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1
The Pressboard Podcast
Planting the Seeds for Brand Journalism - GET Creative + Nature's Way: S1E1

Apr 16 2019 | 00:29:45

/

Hosted By

Jerrid Grimm

Show Notes

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on the show, we’re chatting with Chris Sweigart, Creative Director for USA TODAY’s in-house branded content studio, GET Creative. When Chris started his career as a reporter at a television station in Atlanta, he never thought that 10 years later, he'd find himself on a farm in India interviewing a turmeric farmer for a national supplement brand. But that’s exactly what happened in USA Today’s latest campaign with Nature’s Way.   Chris has worked on both the editorial and branded content teams at USA Today producing video content for their digital platforms, so he has a unique take on how brands can use journalistic practices to tell incredible stories.  We talked to Chris about taking Nature’s Way back to their roots, why you shouldn't start a campaign with a "VR strategy" and how Indiana Jones inspired his career.  You can also read our latest post about this podcast here: https://www.pressboardmedia.com/top-50-usa-today-natures-way/  This podcast is brought to you by Pressboard: Connecting the world through stories. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. Guest: Chris Sweigart, @csweigart Hosted By: Jerrid Grimm, @jerridgrimm

Subscribe: 

For more of The Science of Storytelling, visit www.pressboardmedia.com or subscribe:   Apple Podcasts Google Podcasts Google Play Spotify Stitcher

Links:

USA Today + Nature's Way – Turmeric USA Today + Nature's Way – Elderberry Chris Sweigart’s Favorite Movie
Previous Episode
Next Episode

Other Episodes

Episode 29

November 23, 2021 • 00:51:52
Episode Cover

Soap Operas and Swedish Dish Towels with Mike Bruno from CNN Underscored

Mike Bruno is the editorial director for CNN’s reviews and recommendations site, CNN Underscored. if you’re interested in the connection between soap operas, blenders...

Listen

Episode 22

November 25, 2020 • 00:45:36
Episode Cover

Careers and Koalas with Liana Dubois from Nine

This is a very special episode of Science of Storytelling. We welcome our very first, but hopefully not the last, Australian guest on the...

Listen

Episode 26

February 22, 2021 • 00:49:17
Episode Cover

MTV, VHS and LBJ with Dario Spina from ViacomCBS

On today's episode I’m chatting with Dario Spina, Dario is the CMO of Velocity at ViacomCBS. You’re going to hear about his incredible career...

Listen