The Power of Purchase with Chloe Reznikov from Meredith: S2E4

April 08, 2020 00:32:37
The Power of Purchase with Chloe Reznikov from Meredith: S2E4
The Pressboard Podcast
The Power of Purchase with Chloe Reznikov from Meredith: S2E4

Apr 08 2020 | 00:32:37

/

Hosted By

Jerrid Grimm

Show Notes

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.

On today's episode we chat with Chloe Reznikov, General Manager Commerce Content and Strategy at Meredith. We discuss how content can drive the sales of pillows, affiliate marketing, and what it's like to get laid off on your birthday.

This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Other Episodes

Episode 0

April 16, 2019 00:30:43
Episode Cover

What Defines Beauty? - Mic + Dove: S1E3

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on...

Listen

Episode 32

December 16, 2021 00:47:33
Episode Cover

The Shopper's Journey with Jessica Spira from Ziff Media

Jessica Spira is the Group Vice President, Strategic Growth at Ziff Media. If you’re wondering who Ziff Media is, it’s just one of the...

Listen

Episode 0

September 26, 2019 00:33:31
Episode Cover

Dancing with the Marketers: Steps Digital Marketing and PR Can Teach Each Other: S1E9

Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers.  This week on...

Listen