The Power of Purchase with Chloe Reznikov from Meredith: S2E4

April 08, 2020 00:32:37
The Power of Purchase with Chloe Reznikov from Meredith: S2E4
The Pressboard Podcast
The Power of Purchase with Chloe Reznikov from Meredith: S2E4

Apr 08 2020 | 00:32:37

/

Hosted By

Jerrid Grimm

Show Notes

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear the stories of their winding career paths, favorite content campaigns and thoughts on the future of media.

On today's episode we chat with Chloe Reznikov, General Manager Commerce Content and Strategy at Meredith. We discuss how content can drive the sales of pillows, affiliate marketing, and what it's like to get laid off on your birthday.

This podcast is brought to you by Pressboard: Putting people at the center of marketing. Follow us on Twitter @pressboard or visit www.pressboardmedia.com to learn more. 

Other Episodes

Episode 20

November 12, 2020 00:52:23
Episode Cover

Subscriptions and South Beach with Brian Morrissey

You probably know Brian Morrissey best from his 10-year stint with Digiday where he headed up editorial as president and editor in chief. Think...

Listen

Episode 16

July 29, 2020 00:46:02
Episode Cover

It All Starts With Trust - Tiffanie Johnson from USA TODAY NETWORK and Jules Dewey from Five Star Senior Living: S2E16

This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their...

Listen

Episode 0

March 26, 2020 00:45:57
Episode Cover

Crashes and Courage in the Big Apple with Michal Shapira from WarnerMedia: S2E2

Welcome to The Science of Storytelling! This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative publisher studios. Hear...

Listen