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On today's’ Science of Storytelling I’m chatting with Mark Field, Head of the Invention branded content studio at Reach in the UK.
You’ll notice the theme of partnership through this episode. Whether it’s how Mark sees the partnership between news brand and advertiser, the new partnerships emerging between competing media companies and even the partnerships his career has brought him in his personal life.
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When her teenage dream of becoming a photographer was redirected towards marketing and advertising Jackie found herself working as a publicist for restaurants, then...
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on...
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on...
