Ian Bell is the CEO and co-founder of one of the most popular product review sites around, Digital Trends. In a world full of Venture Capital backed startups and at a time when it seems that everyone is chasing a new business model each week, Ian and Digital Trends Media have run a bootstrapped, profitable and diversified revenue business, a rarity in the media landscape. We dig into the opportunities and challenges that come with this approach, and how it keeps them honest when it comes to the relationship they have with their audience.
Welcome to The Science of Storytelling, the podcast that explores the most unique and engaging content collaborations between publishers and advertisers. This week on...
Mike Rucker is the Vice President, Branded Content at NBC News at NBC Universal. Today we talk about his move to New York in...
This season Pressboard Co-Founder Jerrid Grimm chats with the leaders of the world's most innovative marketers and content studios. Hear the stories of their...